Seagram’s Royal Stag proudly announces the return of Royal Stag BoomBox, igniting a cultural phenomenon that transcends borders and unites communities through the universal language of music. With a diverse lineup featuring icons like Badshah, Armaan Malik, and Nikhita Gandhi, the festival promises to celebrate the rich tapestry of India’s cultural heritage while embracing the vibrant energy of hip-hop.
Royal Stag BoomBox isn’t just a music festival; it’s a celebration of diversity and inclusivity. Through collaborative performances, interactive exhibits, and community outreach initiatives, the festival aims to foster greater understanding and appreciation for different cultures and traditions.
Kartik Mohindra, CMO of Pernod Ricard India, emphasized the festival’s cultural impact, stating, “Royal Stag BoomBox is more than just entertainment; it’s a platform for cultural exchange and dialogue, bringing people together from all walks of life.” Collaborating partners, including Universal Music Group and GroupM – WAVEMAKER, are committed to leveraging the festival’s reach to promote cultural diversity and social cohesion.
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