Seagram’s Royal Stag has launched the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large at Aquatica Ground, Kolkata on February 21, highlighting the growing convergence of live entertainment, gaming and immersive event technology in India.
Designed around its ‘Living It Large’ philosophy, the four-city tour integrates Bollywood melodies and hip-hop beats with interactive gaming formats, immersive art installations and curated lifestyle experiences. The Kolkata edition drew thousands of attendees, with the venue transformed into a multi-sensory environment featuring dynamic lighting, digital gaming zones and experiential engagement spaces.
The evening opened with a live gaming face-off led by Payal Dhare, showcasing the integration of esports-style interaction within a live concert setting. DJ Sahil Gulati followed with a high-energy set, while rapper Dino James amplified the crowd’s response. Rock band Fossils delivered a powerful performance on home turf, and headliner Armaan Malik concluded the night with a soulful finale of chart-topping hits.
Following Kolkata, Royal Stag BoomBox will expand to Vizag (March 7), Mumbai (March 21) and Mohali (March 28), reinforcing its role in shaping India’s technology-enabled experiential entertainment landscape.
+ There are no comments
Add yours