Zoho Corporation has moved to dispel speculation around its homegrown messaging app Arattai and wider operations, with founder and Chief Scientist Sridhar Vembu issuing a detailed clarification on Tuesday. Responding to what he described as “false information,” Vembu addressed questions about where Zoho develops its products, how it manages data and the infrastructure it relies on.
Arattai vs WhatsApp
Arattai, Zoho’s Indian-built messaging app launched in 2021, has recently climbed to the top of the country’s app charts, inviting comparisons with WhatsApp. Yet keeping that momentum will be far tougher. WhatsApp is deeply woven into everyday life in India, with more than 500 million users who depend on it for personal chats, commerce, and even government services. Its vast network effects and expanding business platform give it a commanding lead.
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