KISNA Diamond and Gold Jewellery concludes #Abki_Baar_Aapke_Liye campaign

KISNA Diamond and Gold Jewellery, a leading jewellery retail chain in India, wrapped up its #Abki_Baar_Aapke_Liye campaign by gifting 100 Maruti Celerio cars to customers across the country. The campaign, running from September 1, 2024, to January 18, 2025, attracted over 51,219 participants, marking a landmark initiative in the jewellery industry.

The campaign offered a chance to win a car for customers purchasing diamond, platinum, or solitaire jewellery worth ₹20,000 or more, or gold jewellery worth ₹50,000 or more. Winners were announced through a lucky draw, and the keys were handed over at special events in cities like Delhi, Haryana, Maharashtra, and Tamil Nadu.

Agartala responded enthusiastically, reflecting the campaign’s impact on regional sales. Retailers reported a surge in purchases of diamond and gold jewellery during the campaign period, showcasing the growing preference for KISNA’s offerings even in smaller markets. Commenting on the campaign’s success, Ghanshyam Dholakia, Founder & MD of Hari Krishna Group, said, “This initiative celebrates the trust and affection our customers have for KISNA.” Director Parag Shah emphasized its role in connecting with Indian households, blending tradition with innovation.