CEAT, a prominent Indian tyre manufacturer, has significantly expanded its retail footprint in North East India with the inauguration of a new premium retail facility in Agartala, Tripura. This expansion reflects the company’s strategy to enhance its presence in the region, driven by the rising demand for tyres amidst growing four-wheeler sales.
The newly launched CFA (Consumer Focused Area) in Agartala is part of CEAT’s broader effort to meet the evolving needs of customers across North East India. With over 18 premium outlets and more than 900 retail touchpoints already established across states like Assam, Nagaland, Tripura, and Mizoram, the company plans further expansions in Arunachal Pradesh and Meghalaya. CEAT aims to provide superior service and faster deliveries through this growing network.
In Agartala, this new CFA is expected to meet the rising demand for high-performance tyres in Tripura and surrounding areas. With Agartala serving as a key commercial hub, the facility will provide local customers with easy access to premium tyres for passenger cars, two-wheelers, and commercial vehicles. This expansion also aims to support the local economy by creating job opportunities and fostering strong relationships with regional dealers.
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