ICICI Prudential Life Insurance leads to a 37% increase in their productivity in H1-FY2025

ICICI Prudential Life Insurance’s mobile app, IPRU Edge, has proven to be a game-changer for its network of over 2 lakh advisors, resulting in a remarkable 37% increase in their productivity during the first half of FY2025. The app has also ensured timely earnings for its agents, with 98.1% receiving commissions on the same day, setting the company apart as a leader in advisor-friendly services.

The app, designed to function as a virtual office, empowers agents to focus on business development while minimizing administrative tasks. Features such as real-time KYC authentication and paperless processes using OCR technology have been particularly beneficial for agents in smaller towns and villages. As a result, nearly 50% of the savings policies were issued on the same day in H1-FY2025, contributing to a 49% increase in retail premiums from the Agency channel.

Commenting on the success, Mr. Rajiv Arora, Chief of Sales at ICICI Prudential Life, said, “IPRU Edge has enabled our agents to grow their businesses, driving both productivity and earnings. This app is central to our goal of being the most advisor-friendly life insurer.” In Agartala, the app’s user-friendly features have helped local advisors enhance their reach, streamline operations, and deliver better customer service, further contributing to ICICI Prudential Life’s success in the region.