Toyota Kirloskar Motor (TKM) has reaffirmed its commitment to the Northeast by continuing as the title sponsor for the Hornbill Music Festival 2024. This marks the third consecutive year of TKM’s support for the event, running from December 2 to December 10 at the Naga Heritage Village in Kohima. The festival features a blend of traditional and contemporary performances, including a captivating opening act by Japan’s renowned Drum Tao ensemble. For TKM, this partnership goes beyond business, reflecting a deep connection with the region’s rich cultural heritage.
The company has set up a vibrant car pavilion at the festival, showcasing its range of vehicles such as the Innova Crysta, Fortuner, and hybrid Innova Hycross. With 39 touchpoints across the Northeast, TKM is not just offering vehicles but enhancing customer experiences in the region.
In Agartala, TKM’s approach is focused on tapping into the growing demand for premium vehicles. With an expanding middle class and an evolving economic landscape, Agartala presents a promising market for TKM’s diverse offerings. The company’s ongoing community initiatives, including the Toyota Technical Education Program (T-TEP), help foster skill development while expanding its brand presence in this emerging market.
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