Royal Stag Packaged Drinking Water has unveiled its latest campaign, #CelebrateLarge, featuring Indian T20 cricket captain Surya Kumar Yadav. Aimed at engaging the youth, the campaign encourages a personalized approach to festive celebrations, aligning with the brand’s philosophy of “Live It Large.”
The initiative showcases an immersive AI-led experience, including an interactive film and augmented reality (AR) festive canvas, allowing participants to unlock personalized greetings from Yadav. Consumers can explore trending festive themes across food, music, fashion, and gifting by visiting the brand’s fan community page.
In Agartala, the campaign is expected to create a significant impact as local retailers prepare for increased consumer interest. With the festive season approaching, businesses are keen to leverage the campaign’s innovative features to attract a younger audience. Retailers are optimistic about higher foot traffic as they promote unique festive offerings inspired by #CelebrateLarge. Kartik Mohindra, CMO of Pernod Ricard India, stated, “This campaign empowers the youth to create cherished memories,” while Mayuresh Dubhashi, Chief Creative Officer at FCB India, emphasized the campaign’s ability to inspire today’s generation to truly “Live It Large.” The campaign will be promoted through a comprehensive strategy across digital, print, and outdoor channels. https://www.youtube.com/watch?v=qAAiCXyKkFM
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