The festive season has officially commenced with Flipkart launching the 11th edition of its Big Billion Days (TBBD) on September 27, attracting a staggering 33 crore user visits on the platform. Kicking off with early access for Flipkart VIP and Plus customers on September 26, this year’s festival highlights the growing enthusiasm among Indian shoppers for online deals.
In Agartala, shoppers are eagerly embracing this online shopping bonanza, particularly for electronics and fashion items. Local consumers are taking advantage of the discounts and exclusive offers, showcasing a noticeable shift in shopping habits toward e-commerce platforms.
Beyond traditional shopping trends, Flipkart’s innovative initiatives, like Video Commerce and ‘FlipInTrends,’ have significantly boosted user engagement, reflecting a 10X surge in interest for trending fashion items. This year, over 75% of sellers on the platform reported increased orders, highlighting the positive impact on the seller ecosystem.
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