ICICI Prudential Life Insurance has introduced ICICI Pru Platinum, a unique unit-linked insurance plan (ULIP) designed to align distributor commissions with customer fund values. This groundbreaking initiative is set to promote long-term investment habits and financial stability.ICICI Pru Platinum offers a remarkable feature: unlimited free switches between asset classes, free from any costs or tax implications. This empowers customers to diversify their investments across 21 funds, including 13 equity, four debt, and four balanced funds, along with four distinct portfolio strategies tailored to their needs.
“ICICI Pru Platinum is a testament to our commitment to putting customers first,” said Amit Palta, Chief Distribution Officer at ICICI Prudential Life Insurance. “By aligning distributor incentives with customer fund values, we aim to foster a culture of long-term financial well-being.”The plan provides two life cover options: Growth Plus, which ensures the nominee receives the higher of the sum assured or the fund value, and Protect Plus, which guarantees both the sum assured and the fund value.
ICICI Prudential Life is renowned for its rapid policy issuance, with 45% of savings policies issued on the same day in FY2024, and an industry-leading claim settlement ratio of 99.2% with an average turnaround time of just 1.3 days.With an AUM of ₹2,941.40 billion and a total in-force sum assured of ₹34.1 trillion as of March 31, 2024, ICICI Prudential Life continues to set new benchmarks in the insurance industry, ensuring a secure and prosperous future for its customers.
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