Dalmia Cement launches new brand positioning as the Roof Column Foundation Expert, with superstar Ranveer Singh

Taking the onus of guiding and assisting customers with right usage of cement in the most critical part of the house i.e. Roof Column Foundation, Dalmia Cement is making a tectonic shift in its brand focus with its new campaign “RCF Strong toh Ghar Strong”. The new customer-centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes.

The campaign aiming to establish Dalmia Cement as the ‘RCF Expert’ will feature the superstar Ranveer Singh. Superstar Ranveer will launch a multimedia campaign promoting technical knowledge and peerless service, highlighting the brand’s slogan “RCF Strong toh Ghar Strong”.

Dalmia Cement has been instrumental in building the nation over the past eight decades, contributing to iconic landmarks and happy homes for millions. The use of cement and technical expertise ensures structural integrity and represents an investment for life, as homes hold profound value in our lives. Superstar Ranveer Singh shared, “Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”